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Integrated communication

Concern, internal and marketing communication

Integrated communication
  • Year of publication 2011
  • Edition 4
Authors:Marita Vos and Henny Schoemaker
Category: Social Sciences Communication
Level: Wetenschappelijk Onderwijs (WO)
Level: Hoger Beroepsonderwijs (HBO)
Icon_printbook 978‐90‐5931‐659‐1 | paperback | 335 pages | € 45,00
Icon_ebook 978‐94‐6094‐297‐6 | ePub | € 30,00

Integrated communication explains a new approach of communication and focuses on the communication needs of profit and non-profit organisations and their social environment.

The authors outline three domains: concern, internal and marketing communication, described from the starting point of the communication needs of organizations. Subsequently, an integral approach is used to discuss information processing by the receiver, communication research, organisation of communication, and communication in an international perspective. The theoretical basis is clarified by means of case studies and assignments.

This book is also available in a Dutch version, Geïntegreerde communicatie.

Target group

This book is primarily meant for communication specialists training in higher education. The approach chosen makes this book a useful tool also for communication professionals and managers, who want to have more adequate knowledge about communication.

Author's information

Marita Vos Ph.D. is professor Organisational Communication and PR at the university of Jyvaskyla, Finland.

Henny Schoemaker M.Sc. is a publicist and communication consultant. He started a consultancy with Marita Vos www.vos-schoemaker.com.

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